WOO Global pDOOH Expenditure Study 2026

World Out of Home Organization · September 2026 · Report 1: Geography & Country Rankings

The WOO Global pDOOH Expenditure Study 2026 is the first credible, supply-side measure of programmatic Digital Out-of-Home revenue at global scale. Independently aggregated by PricewaterhouseCoopers LLP from confidential submissions by twelve SSP platforms, it covers more than forty markets across the Americas, EMEA and Asia-Pacific — establishing that global pDOOH reached $1.339 billion in 2025, 7.0% of all DOOH spend.

Report 1 maps the geography of that spend: the markets leading by volume, the very different markets leading by penetration, and the structural opportunities in between — from Germany’s 31.8% penetration rate to Eastern Asia’s $7.3bn DOOH base at just 0.6% programmatic take-up. The full report is free to read — register below to receive your access link.

"WOO exists to advance the Out of Home industry globally, and that requires credible data. The level of SSP participation in this inaugural study — twelve platforms submitting confidential revenue data directly to PwC — is a testament to the industry’s commitment to transparency. This is a landmark moment for the measurement of our industry." — Tom Goddard, President, WOO