DOOH navigating OOH and digital budgets in a converging world
Nick Parker - Kinetic Worldwide in conversation with Charles Parry-Okeden - OMA
Nick Parker, Global COO of Kinetic Worldwide, sat down with Charles Parry-Oakeden (OMA) to discuss digital budgets in a converging world. Parker stressed the need for more consolidated verification across the industry and echoed back to the theme of ‘5% syndrome,’ which underpinned much of the conference, by noting that “we’re not competing with each other, we’re competing with that 58% online share.”
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