Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard

From left to right:

Tom Goddard: President WOO
Mr. I DEWA GEDE MAHENDRA PUTRA: Assistant to the Government and Welfare of the Provincial Secretary of Bali
Agung Prihambodo: Marketing Director / AMG (Alternative Media Group)

Asia Pacific has the world's largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home Organization President Tom Goddard greeting a record-breaking 350 delegates at WOO's second Asia Forum in Bali this week. APAC is home to four of the world's biggest OOH markets.

OOH's share in the region is now 7% compared to a global average of 5%, driven by technical and creative innovation. OOH globally has recovered strongly from the pandemic with revenues hitting $36bn, exceeding pre-lockdown levels.

But the medium has much to do, Goddard continued, to reach its merited market share of 10% and he outlined a course of action to grow the medium by 1% a year to reach this goal.

What the industry still needs, said Goddard, are:

More consolidation - research shows that consolidated markets achieved a bigger market share
More coordinated Adtech Strategies - the adtech industry is booming but too fragmented
More measurement and data across all markets - perhaps the key factor and a constant theme at all WOO"s regional and global events
More collaboration on standards and language - the medium must become easier to plan and buy
More empowerment and resource for National Associations - active and energetic national associations drive best practice, innovation, and sector growth but too many are under-resourced.

Goddard concluded on a high note: "In many ways we can see the future of Out of Home happening now in Asia Pacific and the medium as a whole has much to learn from the innovation and creative excellence we see here. In that respect our second Asia Forum truly has been an eye-opener.

"Our challenge now is to harness this energy and desire to improve in a way that drives the whole industry towards that highly achievable 10% global market share."

TO WATCH TOM'S PRESENTATION CLICK HERE

RECORDINGS OF PRESENTATIONS AND PANELS WILL BE MADE AVAILABLE TO DELEGATES AND WOO MEMBERS SHORTLY

- Event Gold Sponsor
  
  AMG (Alternative Media Group)
  
  AMG (Alternative Media Group) provides the most diverse OOH media in Indonesia. They are the pioneers of place-based D/OOH media with an expansive network across four major cities: Jakarta, Bandung, Surabaya, and Bali which offers a variety of static & digital solutions to deliver advertising that goes beyond awareness.
  
  Their inventories cover more than thousands of screens situated in multi-tier office and apartment buildings, in addition to retail, transportation and street as touchpoints which reached high-buying power audiences with high dwell times and accessible via programmatic DOOH.
  Through Otego, it also provides D/OOH media for its clients to reach wider audiences in an exclusive transportation channel of MRT Jakarta. And to address wider audiences, it extends its journey both media and experiences by initiating the entertainment business this year.
- Event Gold Sponsor
  
  PRISMA
  
  Prisma is a Jakarta-based advertising company in Indonesia with a trusted track record of 19 years. We specialize in the latest innovations in the Out of Home (OOH) and Digital Out of Home (DOOH) industries, strategically located throughout Indonesia.
  
  Our business unit, PiX Animation, representing immersive creativity through technology, creates creative content such as 3D Anamorphic and Digital Characters that have gained global recognition. On the other hand, BoostAD is our business unit that serves as the official partner of TransJakarta and other public transportation, offering integrated Creative Branding and activation services alongside OOH. Prisma is dedicated to consistently meeting client needs and achieving exceptional results.

- Event Silver Sponsor
  
  AllUnite
  
  https://allunite.com/

- Event Exhibitor
  
  Absen
  
  Established in 2001, Absen Optoelectronic Co., Ltd (SZSE: 300389) is a trusted global brand providing LED display solutions and services. Featuring reliable visual performance and proven product quality, Absen’s LED displays havebeen exported to over 120 countries and regions around the world. Amongst the Chinese manufacturers of LED, Absen has been ranked number one Chinese exporter for the last, consecutive, nine years. With more than 30,000 successful installations in OOH advertising, retail, sports, entertainment, spectaculars, branding, corporate and broadcasting, Absen has an LED product solution for every application. As a truly global player Absen is constantly developing its international sales and service networks. For our European partners and customers our European HQ is located near Frankfurt a.M., Germany, where we would welcome the opportunity to meet with you and demonstrate the proven quality and costeffectiveness of our award-winning products.
- Event Exhibitor
  
  City Screen
- Event Exhibitor
  
  MDMedia
  
  MDMedia (MD MEDIA - PT Metra Digital Media), is an integrated digital & marketing communication agency in Indonesia. MDMedia provides solutions in planning and implementing communication media through Digital, Above the Line and Below the Line.
  As digital advertising company that owned various communication platforms, we determined to provide the best ideas and our creativity for your brand communication.
- Event Exhibitor
  Radius Displays Limited
  
  Media Infrastructure Cultivation, Design, and Development
  
  Radius Displays Limited is an Asia-based design and implementation agency serving clients both regionally and worldwide. With our professional and comprehensive design, engineering, and project management capabilities, our Hong Kong-based team offers international-standard skills with the significant advantage of close proximity to high-end Chinese production partners and digital hardware manufacturers.
  
  The Radius team is renowned for its involvement in some of the most iconic signage and street furniture projects across the globe. Our client base includes leading consumer brands and media companies such as Louis Vuitton, Tiffany, Coca-Cola, Nespresso, Clear Channel, QMS, and Asiaray. Our urban street furniture is found in cities like San Francisco, Miami, New York, and Sydney.
  
  At Radius, we pride ourselves on our attention to detail, robust design principles, and full-service approach, which allows us to provide a high-quality service from concept to construction. Our creative and technical development process enables us to deliver one-of-a-kind projects, fostering long-term collaborative relationships with our key clients that extend beyond individual outcomes.
  
  We are the go-to solution for many design agencies, but we also offer direct relationships with clients. Collaborating directly with sophisticated clients allows for faster responses, clarity in objectives, and certainty in outcomes. We provide strong creative solutions, sophisticated technical responses, and advanced visual presentations.
  
  Combined with our extensive and globally recognized technical expertise, we deliver exceptional results.
  
  Our Vision:
  
  At Radius, our vision is to foster a culture of creativity, exploration, and problem-solving to drive advancements and breakthroughs in signage technology, manufacturing, performance, and sustainability. We think beyond conventional boundaries, challenge the status quo, and develop innovative solutions that make a significant impact on the signage industry. Our vision includes:
  
  Building media experiences that people love
  
  Looking beyond the horizon with new, innovative ideas and the application of technology
  
  Enhancing the client's vision and the market through technology in a meaningful way
  
  Upholding high standards of environmental and social responsibility
  
  Our Mission:
  
  Radius serves as your creative source and solution partner, transforming spaces into unforgettable experiences. Our mission is to:
  
  Curate innovative ideas and transform them into outstanding digital signage, street furniture, and creative displays
  
  Work closely with clients to capture their ideas and communicate them through a creative medium that attracts and engages the intended audience
  
  Maintain and continuously improve the three pillars: quality in design and supply, solutions tailored to clients' needs, and a commitment to environmental and social responsibility.

- Event Sponsor
  
  Pixel Group
  
  PIXINDO MEDIA PRAMA is a holding company of Pixel Group special Out Of Home media company with the single purpose to deliver effective advertising and branding campaigns to reach our clients’ target market and generate conversions. Our experience and innovation,
  combined with smooth execution of our advertising solutions have made us reputable since 2003.

- Media Partner
  
  Media 4 Growth

- Platinum Global Sponsor
  
  Talon
  
  Talon is the leading global independent Out of Home (OOH) media agency focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners that ultimately deliver greater value whilst inspiring people and caring for our planet. Headquartered in London with additional offices in Dubai, Dublin, Frankfurt, Manchester, Nashville, New York and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow us on Twitter and LinkedIn.
- Platinum Global Sponsor
  
  Vistar Media
  
  Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory, while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, EMEA and APAC. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital out-of-home industry.
- Platinum Global Sponsor
  
  Moving Walls
  
  Moving Walls is a media technology group with a presence in seven markets across four continents. The group operates a myriad of technology for both the demand and supply sides of Out-Of-Home (OOH). For planners and buyers, Moving Walls operates ‘Moving Audiences’, a patented multi-sensor approach to location-based media measurement like billboards, digital signage, and transit media. For asset owners, the group’s supply-side subsidiary, Location Media Xchange (LMX) is a platform for marketers to profile locations based on the types of audiences around the site and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.
- Platinum Global Sponsor
  
  Kinetic
  
  Kinetic uses intelligence, technology and creativity to help brands communicate with valuable audiences on the move. As the world’s largest planner and digital innovator in Out of Home advertising, we understand the customer’s physical journey better than anyone. Through the application of dynamic data and tech, we turn that journey into an Active Journey, driving people to take action in context. Whether it’s through mobile and social, location-based experiences or in-transit, we are committed to delivering new ways to make OOH interactive and amplifiable – driving efficiency and measurable transactions and bringing forward the future of OOH communications for brands.
- Platinum Global Sponsor
  
  Daktronocs
  
  Founded in 1968, Daktronics is recognized worldwide as the leading designer and manufacturer of electronic scoreboards, programmable display systems, advertising displays and large screen video displays using LED technology. The company has installed more than 35,000 individual video-capable displays in more than 80 countries around the world and has multiple international manufacturing and office locations. These displays inform and entertain people throughout the world including thousands of digital billboards and many custom Out Of Home digital advertising displays in places like Times Square, New York, and Piccadilly Lights in London. Recently the company installed an 8,000 sq. ft. LED video display system at Rogers Centre, Toronto, Canada.
- Platinum Global Sponsor
  
  Broadsign
  
  Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 1 million signs in airports, shopping malls, health clinics, transit systems, and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.
- Platinum Global Sponsor
  
  dentsu
  
  Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future. Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 91 of the top 100 global advertisers.

- Gold Global Sponsor
  
  Ipsos
  
  Ipsos - world leader in Out of Home measurement.
  
  Ipsos operates OOH solutions in 17 different countries. (11 recognised industry currencies). We offer the most accurate and reliable insights for media owners, media agencies and brands. People-centric measurement Ipsos provides a total understanding of audiences. Our approach centres around understanding people and is how we build solutions reflective of local environments. We leverage the best in technology, national data sources and our research expertise to deliver realistic representative OOH data for any market need.
  
  Global Expertise Ipsos is present in over 90 different countries. Our local knowledge is supplemented by a central global OOH team which includes the expertise of MGE Data. (OOH Data and Technology specialists who design, develop and manufacture equipment and software.) This mix of global and local expertise enables us to offer tailored contemporary solutions, ensuring our clients have the most accurate datasets for media planning and advertising. We continually invest in our audience measurement capabilities.
  
  Our scale and expertise in data science ensures our tools are future ready. We help our clients to unleash the power of audiences.
- Gold Global Sponsor
  
  Hivestack
  
  Hivestack is the largest independent, global, full stack, marketing & ad tech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners use Hivestack’s Supply Side Platform (SSP) & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power impression-based, directly sold campaigns. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale.

Interested in becoming a member?

Fill in your details and submit the form, we will contact you shortly about membership...

Subscribe to our weekly OOH newsletter

LATEST INDUSTRY NEWS: focusing on the top OOH stories of the week from around the world.

Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard