We presented our eighth WOO awards at our Congress in Hong Kong last June. These Awards have become a benchmark for excellence in Out of Home industry.
The World Out of Home Organization’s Awards 2025 will be presented during the next Annual Congress (June 4th -6th) in MEXICO CITY on the first full day of Congress - Thursday June 5th.
This year again the Award recipients will be selected from a list of nominations by an Independent Awards Committee. This will include Tom Goddard the current President, two past Presidents, two current Board members plus a number of other recognised industry experts and creatives who we will be announcing shortly.
Exciting News - This year we are introducing a new Special Build Category.
This category is for campaigns that expand or extend existing ad units or utilise one-off formats, custom locations or external experiential elements.
This can include both Classic and Digital formats as well as bespoke murals. This is a category where imaginations can truly run wild, and campaigns can explore the outer limits of what is possible with OOH.
We would like our members to put forward your nominations for this new award and each of the following awards:
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Lifetime Achievement Award
Someone who has devoted his or her lifetime career to the Out of Home medium and who is widely respected and recognised by his or her peers.
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Leadership Award
Someone who has distinguished themselves by continually demonstrating leadership through a pioneering approach to Out of Home. Someone who is an inspiration to others.
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Technical Innovation Award
A supplier or Out of Home Company that has developed a new product, a breakthrough technology, that pushes our Industry forward.
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The Sustainability Award
A supplier or Out of Home company that has developed a company initiative, new product, a breakthrough technology, that pushes our Industry forward in the area of sustainability.
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Creative Award – Classic and Digital
An Out of Home creative execution that demonstrates a brilliant use of our medium and is considered to be a memorable, and effective piece of work. As in previous years we will be making an award for the best Classic and Digital Executions. Work should have been posted from January 1st 2023 onwards.
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* Creative Award – Special Build *
NEW THIS YEAR
This category is for campaigns that expand or extend existing ad units or utilise one-off formats, custom locations or external experiential elements. This can include both Classic and Digital formats as well as bespoke murals.
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The Rising Star Award
Someone who has already made an outstanding contribution to the OOH industry. The individual should be employed by / connected to / a company directly involved in the OOH Medium, i.e. an OOH media owner, specialist or technology provider. The person nominated must be aged 35 or under on March 31st 2024. We believe this an important way of recognising the undoubted talent which continually emerges in OOH.
WOO CMO Richard Saturley says: "this year the WOO Awards will be bigger and better than ever, reflecting the focus at the Mexico City Annual Congress in June on creativity in all its guises and its ability to grow the OOH medium in impact and scale.
WOO creative-in-residence Dino Burbidge will be convening the Creative Awards which, for the first time, will feature a Special Build category showing how OOH can be an effective and impactful experiential medium too.
Members will be able to make their nominations online. Please CLICK HERE for further details and to complete the simple nomination forms.
Please note you are restricted to one nomination per category, per member, or Country business unit of an international organisation. You will need to be a current member or a National OOH Association to make a nomination.
The Deadline for entry is April 2nd 2025. There is no cost to enter.
In the meantime, if you have any queries, please contact do not hesitate to contact richard@worldooh.org
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