Since the launch of the WOO Global OOH Audience Measurement Guidelines at our Toronto Congress last year, WOO has been expanding upon different aspects of building and developing Audience Measurement for OOH.
At our APAC forum last year, we interviewed trade associations from Japan, India, Malaysia, and Australia on the importance of collaboration in funding and oversight for Audience measurement; the following WOO MENA Forum this year we talked with both local and global users and suppliers on the benefits to the OOH industry gained from investment into Audience Measurement; and at Global Congress in Lisbon we heard of the cutting-edge developments in OOH measurement from the UK, US, and Sweden.
Now back in Asia for our APAC Forum ‘23 we will be exploring best practice in commissioning OOH Audience measurement from the perspective of measurement suppliers – answering the question ‘How can the OOH Industry get the best performance from Audience Measurement providers?'
Interviewed by WOO’s Measurement consultant, Gideon Adey, we will be hearing from:-
- Jun Sakurai - CEO, Liveboard
- Maud Moawad - CEO, Seventh Decimal
- Kristina Rudoman - CCO, AllUnite
- Daniel Wong-Chi-Man - Global Head of Marketing, Ipsos
The panel will give an insight into how to maximise returns in selecting and appointing Audience measurement suppliers, from consultation and specification through briefing and communication to governance and delivery – each bringing their own insight and backgrounds to benefit the OOH industry. Uniquely we will hear competitors from the supply side, collaborating to discuss how best to instigate and deliver OOH metrics, from across a wide geographical footprint and with differing experiences across a multitude of clients and associations.
At WOO we promote collaboration across the industry as the most effective way of delivering the growth drivers of standardisation, automation, and audience measurement; we promote a set of guidelines for audience measurement outlining best practice in governance and transparency – however every market is unique and requires a tailored approach in delivering these core aims. This panel will show how to find that path from the experience of multiple situations and territories.
Further speaker announcements will follow in the coming weeks.
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