The past 2 years have changed the face, perception, and consumption of OOH media in many ways. One thing has certainly remained the same - Incredible creativity in the OOH media space drives effectiveness scores through the roof. From dynamic data-driven campaigns, smarter responsive creative, interactivity, murals, special builds, user-generated content, and of course the socialisation of amazing OOH creative, we’re seeing clients taking a fresh look at OOH with creativity being a driver.
Talon, the leading international independent specialist agency, with a fully integrated creative offering is playing a key role in educating and simplifying the global OOH offering to clients, thus ensuring seamless execution of campaigns. Recent success has encouraged our clients to look at OOH in new ways, and converts them to regular spenders in the OOH media market. This session is about how we’re setting about doing that. One brief at a time. One ‘stupid question’ at a time.
BIOS
Dan Dawson, Chief Creative Officer, Grand Visual
As one of the founders of Grand Visual in 2005, Dan has designed, developed and directed thousands of Out of Home projects that have been seen by hundreds of millions of people around the world.
Dan has delivered award winning interactive and data driven digital Out of Home concepts for brands such as Google, Disney, Pepsi and McDonald’s.
More recently he’s the founding co-host host of Behind the Billboard, a podcast series that tells the creative stories behind some of the greatest OOH ads of all time.
Adrian Skelton, Managing Partner
After joining the OOH industry not long after university, Adrian spent 14 years at Kinetic Worldwide where he set up and ran the direct appointment side of the business.
Joining Talon in 2014, Adrian quickly became Managing Partner, recently overseeing the initial US expansion, the launch of Talon Germany and the groups global OOH network Plexus.
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