James Murphy, co-founder of creative agency New Commercial Arts and before that a co-founder and CEO of adam&eveDDB, will be one of the keynote speakers at the WOO European Forum.
The virtual one-day event will be broadcast from London on May 18 and followed by an Asia Congress later in the year and Africa in early 2022.
New Commercial Arts was founded in May 2020 and the World Out of Home Organization was its first client. NCA devised and produced the celebrated #OurSecondChance digital out of home campaign which ran around the world.
Since then, NCA has gone on to win accounts from Halifax, Uber, Vodafone and Habitat/Sainsbury’s.
Murphy’s former agency adam&eve grew from a 2008 start-up to be the UK’s biggest by billings and revenue in 2019 as adam&eveDDB. Murphy is also a past president of the UK Advertising Association - which represents advertisers, agencies and media owners - and is the AA’s Export Champion.
Adam&eveDDB was voted UK Agency of the Year six times, Cannes Lions Agency of the Year in 2014 and 2018 and won the IPA Effectiveness Grand Prix in 2012, 2014 and 2016. Award-winning campaigns included John Lewis, Harvey Nichols, Marmite and Sony PlayStation.
Murphy says: “WOO and #OurSecondChance gave what was then the UK’s smallest agency the opportunity to show what we could do on a world stage and that has had an enormous impact on our business.
“I’m delighted to speak at the WOO European Congress - Out of Home is a medium we all love - and explore the developing role for Out of Home and creativity generally in an admittedly challenging post-pandemic world but one that’s full of opportunities.”
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