Interested in programmatic OOH? Then tune into the World Out of Home’s European Forum on the 18th May. Concluding the one-day virtual event will be the Programmatic Power Panel moderated by Mungo Knott, Commercial Platform and Product Director - Outdoor at UK media giant Global.
Joining Knott on this industry-leading panel are Adam Green, SVP GM Programmatic platforms at Broadsign, Hivestack CMO Nikki Hawke, JC Conti, CEO of VIOOH and Keni Bernadin, CEO of LiveDOOH Signkick.
The panel will be tackling a number of important questions around the growth of programmatic and why some markets are adapting quicker than others. The OOH industry has been discussing the promise of programmatic for a number of years but this is only recently coming to fruition. How can common standards make it easier to bring together multiple media owners, DSPs and SSPs into an effective technical ecosystem? Finally, the panel will consider what measures would accelerate the industry's provision of and attraction to clients of programmatic inventory?
The panel promises to be an unmissable end to the European Forum.
The Forum is free to all WOO members, but non-members will also be able to register for €150 Euros.
For a full Congress Programme click here
To register for the Congress click here
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