JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization's Global Congress in Mexico City from June 4-6. The theme of Le Borgne's address is How Tech Brings OOH to the Next Level.
He will give an exclusive insight into how the world's biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create incredible experiences and make OOH accessible and dynamic.
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media. In an extensive career he has founded multiple companies including Adream, Actustar and Adledge and also worked at French agency group Havas, Fifty-Five and MediaMath. He is uniquely positioned to explore how data can be deployed as a benefit for the OOH industry as a whole as it competes with the challenge from internet-based media businesses.
WOO CMO Richard Saturley says: "There can be no better guide to the opportunities and challenges of the data revolution than Sylvain. He is an acknowledged expert on data-based technologies in every aspect of media while JCDecaux, with his leadership, is pioneering many of the developments transforming the Out of Home industry."
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EVENT SPONSORS
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Event Platinum Sponsor
Doohmain
Doohmain is a content management platform (CMS) with a presence in LATAM, the USA, and Europe. It is the soul of Outdoor Advertising screens, Airports, Retail, Clinics, shopping centers, and more.
From a single workspace, content can be created, adapted, scheduled, controlled, and certified, simplifying management and optimizing the performance of DOOH media sales teams.
We offer multiple integrations to revenue sources (SSP & DSP), audience measurement and metrics platforms (AI cameras and SDK bases), CRMs, dynamic content, and any other external source of information through APIs, with a stable and transparent platform.
Our purpose is to empower media owners by making outdoor advertising fast, accurate, stable, and transparent.
Español:
Doohmain es una plataforma de gestión de contenidos (CMS). Con presencia en LATAM, USA y Europa, Doohmain es el alma de las pantallas de Publicidad Exterior, Aeropuertos, Retail, Clínicas, centros comerciales y más.
Desde un único espacio de trabajo, es posible crear, adaptar, programar, controlar y certificar contenidos, simplificando la gestión y optimizando el rendimiento de los equipos comerciales de medios DOOH.
Ofrecemos integraciones múltiples a fuentes de ingresos (SSP´s), plataformas de medición de audiencias y métricas (cámaras IA y bases SDK), CRM´s, contenidos dinámicos y cualquier otra fuente externa de información a través de API´s, con una plataforma estable y transparente.
Nuestro proposito es potenciar a los media owners haciendo la publicdad exterior rapida, precisa, estable y transparente.
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Event Platinum Sponsor
Wildstone
Wildstone - Shaping the Future of Outdoor Media Infrastructure
Wildstone are Europe’s leading owner of outdoor media infrastructure. The company’s impressive portfolio features over 5,000 Out-of-Home media assets, including digital 48-sheet screens, classic billboards, and super-premium digital sites.
Wildstone is shaping the future of outdoor advertising through the digitisation of Out-of-Home media assets. The company provides high-quality roadside media assets that stand the test of time. Their digital advertising screens offer exceptional picture quality, are energy-efficient, ultra-slim and lightweight.
Some of the biggest names in the OOH industry trust Wildstone with their portfolios' growth and digitisation.
Visit www.wildstone.co.uk
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Event Gold Sponsor
Outdoorlink
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Event Exhibitor
City Screen
City Screen by Adtech.Systems is a professional OOH software tailored for media owners, enabling them to make the most of their inventory using interconnected IT solutions for out-of-home business automation.
The software ecosystem consists of three products: CRM, designed for both static and digital inventory; a flexible CMS solution integrated with various external software; and a user-friendly SSP for maximizing revenue with advanced DOOH sales.
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Event Exhibitor
DoohClick
DoohClick is more than a Content Management System (CMS) – it’s a complete ad management platform built for OOH media owners. Designed by industry experts, DoohClick brings together campaign scheduling, sales, reporting, and revenue tracking in one smart, scalable system. Automate proof-of-play, track real-time screen availability, respond to RFPs faster, and generate insights to optimize your business. Seamlessly integrate with existing CMS and finance systems, reduce admin, and unlock new revenue opportunities. Whether you manage static or digital inventory, DoohClick gives you full control—from proposal to final playback. Visit us at our stand in Mexico to see it in action.
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Event Exhibitor
The Siroky Group
For over 30 years, The Siroky Group has been a trusted partner to the Out of Home (OOH) advertising industry, delivering tailored software and consulting solutions that generate measurable results. With a strong presence across Canada and the U.S., we bridge the gap between technology and operations—empowering media companies through scalable, user-centric platforms that streamline planning, buying, inventory management, and performance reporting. Our ability to build custom solutions, backed by deep industry expertise and continuous R&D, positions our clients for long-term success in a rapidly evolving OOH landscape.
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MEDIA PARTNERS
WOO GLOBAL SPONSORS
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Platinum Global Sponsor
Broadsign
Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 1 million signs in airports, shopping malls, health clinics, transit systems, and more, Broadsign is at the heart of people’s lives.
The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.
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Platinum Global Sponsor
Daktronics
Founded in 1968, Daktronics is recognized worldwide as the leading designer and manufacturer of electronic scoreboards, programmable display systems, advertising displays and large screen video displays using LED technology. The company has installed more than 35,000 individual video-capable displays in more than 80 countries around the world and has multiple international manufacturing and office locations. These displays inform and entertain people throughout the world including thousands of digital billboards and many custom Out Of Home digital advertising displays in places like Times Square, New York, and Piccadilly Lights in London. Recently the company installed an 8,000 sq. ft. LED video display system at Rogers Centre, Toronto, Canada.
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Platinum Global Sponsor
Moving Walls
Moving Walls is a media technology group with a presence in seven markets across four continents. The group operates a myriad of technology for both the demand and supply sides of Out-Of-Home (OOH). For planners and buyers, Moving Walls operates ‘Moving Audiences’, a patented multi-sensor approach to location-based media measurement like billboards, digital signage, and transit media. For asset owners, the group’s supply-side subsidiary, Location Media Xchange (LMX) is a platform for marketers to profile locations based on the types of audiences around the site and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.
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Platinum Global Sponsor
Perion
Hivestack is the largest independent, global, full stack, marketing & ad tech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners use Hivestack’s Supply Side Platform (SSP) & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power impression-based, directly sold campaigns. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale.
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Platinum Global Sponsor
Vistar Media
Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory, while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale.
Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, EMEA and APAC. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital out-of-home industry.
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Gold Global Sponsor
Ipsos
Ipsos - world leader in Out of Home measurement.
Ipsos operates OOH solutions in 17 different countries. (11 recognised industry currencies). We offer the most accurate and reliable insights for media owners, media agencies and brands. People-centric measurement Ipsos provides a total understanding of audiences. Our approach centres around understanding people and is how we build solutions reflective of local environments. We leverage the best in technology, national data sources and our research expertise to deliver realistic representative OOH data for any market need.
Global Expertise Ipsos is present in over 90 different countries. Our local knowledge is supplemented by a central global OOH team which includes the expertise of MGE Data. (OOH Data and Technology specialists who design, develop and manufacture equipment and software.) This mix of global and local expertise enables us to offer tailored contemporary solutions, ensuring our clients have the most accurate datasets for media planning and advertising. We continually invest in our audience measurement capabilities.
Our scale and expertise in data science ensures our tools are future ready. We help our clients to unleash the power of audiences.
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Gold Global Sponsor
AllUnite
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Silver Global Sponsor
VIOOH
VIOOH is a leading premium global digital out of home supply-side platform that connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 22 markets and provides access to inventory from some of the world’s top DOOH media owners, including APG, Branded Cities, Framen, In-store Media, JCDecaux, Media Frankfurt, Media Transports, and more.
For more information about VIOOH, please visit www.viooh.com or follow us on X (Twitter) and LinkedIn.
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Global Exhibitor Sponsor
Absen
Established in 2001, Absen Optoelectronic Co., Ltd (SZSE: 300389) is a trusted global brand providing LED display solutions and services. Featuring reliable visual performance and proven product quality, Absen’s LED displays have been exported to over 120 countries and regions around the world.
Amongst the Chinese manufacturers of LED, Absen has been ranked number one Chinese exporter for the last, consecutive, nine years. With more than 30,000 successful installations in OOH advertising, retail, sports, entertainment, spectaculars, branding, corporation and broadcasting, Absen has an LED product solution for every application.As a truly global company, Absen continues to develop its international sales and service network globally with 18 subsidiaries. For our Latin American partners and customers, we have two subsidiaries in Latin America, located in Mexico and Brazil. The Mexican subsidiary is located in Polanco, Mexico City, the Brazil subsidiary is located in Vila Olimpia, Sao Paulo, and we welcome the opportunity to meet you and demonstrate the proven quality and cost-effectiveness of our award-winning products.
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