WOO names global creative awards shortlists

The World Out of Home Organization has named the shortlists for its Digital Creative and Classic Creative awards, to be presented at its annual Global Congress in Lisbon from June 7-9. In a break with tradition these awards plus our new Sustainability Award will be presented in a special session on the afternoon of June 8. The other personal awards - Lifetime Achievement, Leadership, and the Rising Star Awards, will be presented at the Gala Dinner later that evening.

The Shortlists are as follows.

Creative Classic Short List – in no particular order

Country: Greece
Campaign: Someone needs Blood
Brand: Thalassemia
Creative Agency: Politis OOH.
Media Agency: Universal Media
Client: Bristol Myers Squibb

Country: New Zealand
Campaign: The Boys Season 3 Launch
Creative Agency: Mediabrands Content Studios, and Phantom Billstickers.
Media Agency: Rufus, powered by Initiative, and Billie Media
Client: Amazon Prime

Country: UK
Campaign: Palmer's Green: Celebrating Reforestation with a Train Station Take-over.
Media Agencies: John Ayling & Associates, Talon & Grand Visual
Client/Brand: Palmer's

Country: UK
Campaign: HSBC Safe Space activation.
Creative Agency: PHD
Media Agency: PHD / Talon / blowUP media
Client/Brand: HSBC

Country: Belgium
Campaign: The adidas NMD v3.
Creative Agency: Mediafield.
Media Agencies: Mediacom / Outsight
Client/Brand: adidas

Country: Indonesia
Campaign: #sefleksibelitu
Creative Agency: Bujukrayu.
Client: PT FinAccel Finance Indonesia
Brand: Kredivo

Creative Digital – in no particular order

Country: UK
Campaign: Siren Posters.
Slogan:#StopKnifeCrime
Creative Agency: M&C Saatchi London.
Client: The Ben Kinsella Trust / Clear Channel UK / M&C Saatchi London
Brand: The Ben Kinsella Trust

Country: UAE
Campaign: adidas I’m Possible.
Slogan:Impossible is Nothing
Creative Agency: Havas
Media Agency: Havas Media East/ Backlite
Client/Brand: adidas

Country: China
Campaign: Supermoon
Creative Agency: DigMega. Client: Xiaoqing Huang Brand: DigMega

Country: Japan
Campaign: “Take a Chance! With McDonald’s”
Creative Agency: Dentsu
Media Agency: LIVE BOARD
Client/Brand McDonald’s

Country: China
Campaign: Large Chinese Traditional Culture Lighting Show-Fulinmen.
Slogan: Where there is home, there is Fulinmen
Creative Agency: TGCM
Client/Brand Fulinmen, CHN

Country: UK
Campaign: Gorillaz, Skinny Ape album launch
Creative Agency: Nexus Studios
Client/Brand: Gorillaz

WOO has also named the three contenders the popular Technical Innovation Award. These are judged by Congress delegates after a brief presentation from each of the contenders. These will also take place on the afternoon of June 8.

Technical Innovation Awards – in no particular order

Country: UK
Innovator: Ocean Outdoor - DeepScreen®

Country: UK
Innovators: DOOH.COM, EssenceMediaCom Scotland, Above & Beyond, Kinetic
The first ever interactive, shoppable 3D billboard

Country: UAE
Innovator: Global Media Kit. Omni-channel Media Planning, Selling and Buying Automation

WOO CMO Richard Saturley says: "We have had more entries than ever for the Digital and Classic Creative Awards and the quality has never been higher. Especially pleasing is that entries came from all over the world and that's reflected in the two excellent shortlists.

"The Technical Innovation play-off has become one of the highlights of Congress and, once again, it will be tightly contested and, no doubt, nerve-wracking for the finalists presenting to a demanding audience of delegates.

"The two awards events will provide an entertaining and fitting end to the first day of Congress when we can all celebrate the best creative work and game-changing technical innovation in Out of Home."