OOH in Asia - Regional Update - Jim Liu
Jim Liu of BNR Communications gave a regional update on OOH in Asia. While China is back to normal in revenues, with OOH taking 7 per cent of media spend, India is still lagging behind, having fallen from 5 per cent to three per cent. Although digitalisation across the region is higher than average, again India has a very low digital capacity. And audience measurement is still very diversified and is heavily influenced by the data provided by internet and mobile phone companies.
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