Demystify Digital: True incremental Value for Advertisers

Demystify Digital: True incremental Value for Advertisers

Demystify Digital: True incremental Value for Advertisers

 

Christian Schmalzl Co-Chief Executive Officer (Co-CEO) of Ströer Management SE gives a  great overview about the current developments of DOoH in the German market including tech & data developments as well as insights on how to pitch DOoH with advertisers and how to integrate DOoH into the cross media mix He also includes an update on DOoH and its current use of targeting features. 

Speaker Profile

Christian studied political science, philosophy, literature, and sociology in Passau, Munich, and Cardiff. While in college, he also worked as a freelance journalist in
the editorial departments of various newspapers and publishers. After graduating from college, he joined Munich-based MediaCom (part of WPP) as a
trainee and 7 years later after various management roles in the agency, he assumed full responsibility for all business activities of MediaCom in Germany. After just 10 years with the internationally active media group, he was made Worldwide Chief Operations & Investment Director (COO) at the age of 36. Christian Schmalzl has joined Ströers Board of Management as COO at the end of the year 2012. He has been appointed Co-CEO of Ströer SE & Co. KGaA in March
2017.

Ströer is one of the leading German media companies with over 100 offices throughout Germany and is listed on the MDAX of the German Stock Exchange. Ströer is broadly positioned and operates with its over 10,000 employees a business model that is unique in the German media landscape: the combination of out-of-home advertising, digital publishing and dialogue marketing as well as e-commerce and datal as a services (DaaS) offerings.

 

 

 

 

 

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