F**K SHINY OBJECT SYNDROME
OOH SHINES BRIGHTEST
Barry Cupples and Debbie Benadiba, of Talon UK & Canada respectively, proposed the idea that OOH may be overlooked during the media planning stage due to a lack of knowledge about its’ capabilities. Scale, trust and the myriad creative avenues were some of the reasons to shout about OOH, not least because it makes up an essential part of the omnichannel mix. The future, according to Talon, is bright for OOH – but it could be even brighter.
- Barry Cupples - Talon
- Debbie Benadiba - Talon
Profiles
Debbie Benadiba is the CEO of Talon OOH Canada, the largest independent OOH planning and buying agency in the world. With over 23 years of experience in the industry, Debbie has consistently demonstrated a deep passion and enthusiasm for media. Her exceptional talent lies in building effective and collaborative teams, as well as her strength in relationship building and management. These qualities enable her to execute Talon's mission of reimagining the industry, creating highly effective, creative, sustainable, and measurable solutions for their clients.
Barry previously spent 25 years at Omnicom Media Group and held roles including CEO Asia-Pacific, CEO Eastern Europe and Global Investment CEO.
He brings extensive multiple media and management experience at a global level and working across a multi-billion dollar client investment portfolio. He will lead the establishment of Talon’s offering on a global basis and bring his knowledge and experience to bear as Talon implements intelligent platforms to allow the Out of Home channel to communicate with the foremost potency and efficiency.
CONGRESS RECORDINGS AND PRESENTATION
All members are able to download the content through the WOO Database.
The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.
The database contains up to date information on developments in the Out of Home world; case studies including invaluable insights into the connections between OOH and mobile, regulation changes in markets across the world and the latest official reports from National Associations worldwide.
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