"The Power of Classic Out-of-Home in a Digital World"
- Jorja Wilkins - Primedia Outdoor
- Fiona FitzGibbon - Diversiffi Media
- Natalia Rojas - Broadsign
In a fast-paced digital age, where dynamic content and interactive experiences dominate the advertising landscape, “classic” or “static” out-of-home media continues to hold its place as one of advertising’s most creative and impactful mediums. This session explored the opportunities and challenges for this traditional form of OOH to become more automated and flexible for buyers and sellers while simultaneously ensuring that it remains relevant and valuable in the increasingly digital world we operate within.
CONGRESS RECORDINGS AND PRESENTATION
All members are able to download the content through the WOO Database.
The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.
The database contains up to date information on developments in the Out of Home world; case studies including invaluable insights into the connections between OOH and mobile, regulation changes in markets across the world and the latest official reports from National Associations worldwide.
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