Sustainability

Our mission is to promote and improve the OOH industry on behalf of our members. OOH media platforms take an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.

Sustainability

In a world in which the importance of sustainability is becoming ever greater and the climate crisis now affects all aspects of daily life, the associated challenges have also reached the media world. It has now become a top priority for advertisers, brands, agencies and marketers to position companies and products sustainably and to display through advertising their green credentials.

We hope you find knowledge and suggestions on our website that help and inspire you to meet the challenges of climate change faced by our sector.

Members can access all the latest information by clicking any of the links below and logging in.

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Taskforce

Dean Udatny

Dean leads marketing and communications for DOOH media, interactive projects and programmatic operations at Go2Digital Croatia. He is also a member of the Adriatic Region DOOH Initiative Association. ...

Taskforce

Europe

2025-02-25

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Taskforce

Joe Cotugno

Software Exec with 25+ years of experience ranging from dotcom startups to established international companies.

Taskforce

Europe / Germany

2025-02-25

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Case Studies
Campaigns

Insetting Case Study - new benchmark for reducing energy consumption and CO2e emissions in DOOH campaigns

A pioneering insetting initiative by Open Media and the German National Tourist Office has set a new benchmark for reducing energy consumption and CO2e emissions in DOOH campaigns – right from the p...

Case Studies / Campaigns

Europe / Germany

2025-02-19

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Comprehensive Information Available

Members have access to huge amounts of information and data relating to best practice and innovative technology as well as a directory of global, and regional, businesses working in this sector, from manufacturers, software providers and consultants.

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