In a world in which the importance of sustainability is becoming ever greater and the climate crisis now affects all aspects of daily life, the associated challenges have also reached the media world. It has now become a top priority for advertisers, brands, agencies and marketers to position companies and products sustainably and to display through advertising their green credentials.
We hope you find knowledge and suggestions on our website that help and inspire you to meet the challenges of climate change faced by our sector.
Members can access all the latest information by clicking any of the links below and logging in.
A pioneering insetting initiative by Open Media and the German National Tourist Office has set a new benchmark for reducing energy consumption and CO2e emissions in DOOH campaigns – right from the p...
Case Studies / Campaigns
Europe / Germany
2025-02-19
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While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent c...
Insights & Research / Insights
Global / Global
2025-02-05
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The out-of-home (OOH) advertising is responsible for a measurable portion of emissions. This guidebook offers a framework for the OOH sector to embrace sustainability, reduce its carbon footprint, and...
Published Reports / Sustainability Reports
Global
2025-02-05
DOWNLOADMembers have access to huge amounts of information and data relating to best practice and innovative technology as well as a directory of global, and regional, businesses working in this sector, from manufacturers, software providers and consultants.
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Daktronics introduces energy-efficient digital billboards
Moving Walls Launches Open-Source Sustainability Guide for the OOH Industry
Can US OOH Be as Green as Mexico City?