Sustainability

Our mission is to promote and improve the OOH industry on behalf of our members. OOH media platforms take an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.

Sustainability

In a world in which the importance of sustainability is becoming ever greater and the climate crisis now affects all aspects of daily life, the associated challenges have also reached the media world. It has now become a top priority for advertisers, brands, agencies and marketers to position companies and products sustainably and to display through advertising their green credentials.

We hope you find knowledge and suggestions on our website that help and inspire you to meet the challenges of climate change faced by our sector.

Members can access all the latest information by clicking any of the links below and logging in.

Examples of our most recent articles/documents

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Responsible Innovation & Technology
Energy / Tech

Daktronics Working Towards a Greener Future!

For a greener and sustainable future, Daktronics proudly introduces EcoSmart - an energy-efficient initiative that integrates eco-conscious features into our high-performance product designs.

Responsible Innovation & Technology / Energy / Tech

Americas / United States

2025-01-16

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Marketing & Press
WOO Newsletter

2024 - WOO Global OOH ESG Sustainability Column - 6th issue

This issues focuses on the first outdoor E-poster unveiled by Sharp and also looks at E Ink and the future of sustainability in digital signage and DOOH advertising.

Marketing & Press / WOO Newsletter

Asia / China (PRC) mainland

2024-12-17

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Marketing & Press
OOH Promotion

Achieving Carbon Neutrality: Broadsign’s Update (Part 3) 2023

Marketing & Press / OOH Promotion

Global

2024-12-09

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Comprehensive Information Available

Members have access to huge amounts of information and data relating to best practice and innovative technology as well as a directory of global, and regional, businesses working in this sector, from manufacturers, software providers and consultants.

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