Unlocking Global Ad Budgets
Watch Vistar co-founder and CEO Michael Provenzano discuss the potential for Out of Home to go beyond local audiences and mine significant revenue opportunities on an international scale at the World Out of home Organization Global Congress in Hong Kong from June 5-7.
He provides a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements including essential strategies for media owners aiming to attract global advertisers. This entails the adoption of scalable technologies and systems that adeptly manage complexities including currency exchanges and varied data segments.
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