The now, next and the wondrous future of OOH
On the final day of Congress Dino Burbidge will addressed some of the key creative and tech issues affecting Out of Home including the impact of generative artificial intelligence (AI); shape-shifting DOOH billboards, the potential need for recyclable billboards and the way OOH needs to adapt to the TikTok generation. As always a really popular presentation covering
The things you should be looking at now
The thingsthat will be coming at you real soon…
The things you really should be keeping an eye on!
CONGRESS RECORDINGS AND PRESENTATION
All Lisbon Congress delegates have been sent a password protected link for you to access all recordings of presentations and panels as well as slides from the Congress . This will grant access until Monday July 10th.
However, all members will now have access and be able to continue to download the content through the WOO Database.
The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.
The database contains up to date information on developments in the Out of Home world; case studies including invaluable insights into the connections between OOH and mobile, regulation changes in markets across the world and the latest official reports from National Associations worldwide.
MEMBERS: CLICK HERE TO DOWNLOAD VIDEOS AND SLIDES
If you are a member and do not have access to the database, please contact heather@worldooh.org
If you are not a member and would like to join the WOO, please contact mark@worldooh.org
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