World OOH News July 31st 2020

WOO NEWS

World Out of Home Organization's #oursecondchance campaign goes global as more OOH organizations sign up

The World Out of Home Organization’s #oursecondchance campaign, which was launched this week, is rapidly achieving global coverage, as OOH media companies and National Trade Associations across the world sign up to support what will be the largest ever worldwide Digital OOH campaign.

OPINION

Reimagining OOH to engage post-lockdown Britain

Matthew Dearden considers whether the outdoor media industry will need to work differently if it is to inspire advertiser confidence as lockdown comes to an end

OOH's second brush with lockdown: survival of the smartest

As a nation we were recently navigating COVID-19 reasonably well, with both business and consumer confidence on the rise. Then boom... a second wave hit Victoria and some of the optimism disappeared. It’s unfortunate, but perhaps not all that surprising that new clusters emerged. So what does this mean for Out of Home advertising?

DATA

UK adspend down 39% in Q2

UK adspend rose 2.9% year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39% slump in the second quarter as the impact of the COVID-19 crisis was felt across the industry.

Geopath reports distance travelled is 95% of pre-covid.

Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020.  Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions.

Last Week's UK Mobility Index was 76.3

Last week’s (w/e 24th July) UK Mobility Index was 76.3% up from 76% (w/e 17th July) versus the lockdown baseline of 100, according to data from our mobile partner Three UK. Overall UK mobility is now just over 76% of 'normal' and still increasing week on week.

CREATIVITY

Innocent, OOH Tommy, Brave and MullenLowe London secure prizes in Ocean's Crucial Creative Competition

Three superb campaigns for drinks brands Innocent Drinks and Monkey Shoulder and the online adult retailer Lovehoney have been named the winners of Ocean Outdoor’s £1 million Crucial Creative Competition.

Hyperlocal Out of Home ads win the prizes in Q2

The Outdoor Media Association (OMA) has today announced the winners of its quarter two 2020 Creative Collection competition.
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter.

PROGRAMMATIC and AUTOMATION

OAAA Programmatic Panel Recap

Programmatic has been a pervasive yet loosely defined concept in Out of Home (OOH) advertising. Many in the industry differ on what programmatic really represents and the value it creates, but few disagree that various forms of automated and programmatic buying will play an increasingly important role in making digital out of home (DOOH) more accessible and easier to execute for all media buyers.

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

As traffic picks up in the Philippines, mobile food delivery marketplace Foodpanda welcomed audiences with a contextual DOOH programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers.

Is 2020 the year for programmatic DOOH and will data drive its uptake?

Finally there’s enough supply in the UK to be taken seriously with JCD, Global and Broadsign already feeding SSPs with most of their inventory and Clear Channel rumoured to be readying a launch for later this year.

COMPANY NEWS

blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven

blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven by entering long term partnership with shopping center specialist Klépierre

Clear Channel Singapore launches latest Out-of-Home digital solutions

Advertising specialist Clear Channel Singapore this month launched its latest digital Out-of-Home innovations, OutSmart Pro and OutSmart Pin, which offer technology tools that can apply across consumer channels, including travel.

Australian Billboard giants push for discounts from airports, councils

Billboard companies are in negotiations with transport agencies, airports and local councils about ways to offset massive declines in advertising spending caused by the coronavirus pandemic.

Tractor Outdoor to sponsor OOH category in what has been billed 'most important Loeries to date'

Tractor Outdoor, an out of home (OOH) media owner that specialises in connecting brands to consumers through its network of outdoor and digital out of home (DOOH) inventory, has announced that it will be sponsoring the OOH category at this year's Loeries - Africa and the Middle East's most prestigious accolade for the brand communication industry.

EVENTS

CHINA: The 17th China Outdoor Communication Conference was held in Jinan, Shandong on Jul. 29, 2020

On July 29, 2020, the 17th China Outdoor Communication Conference hosted by "Asia Outdoor" magazine was successfully held in Jinan, Shandong Province, China. Affected by the COVID-19 epidemic, as Asia's largest professional event for OOH communication industry in 2020, the conference has attracted the attention and expectations of the industry colleagues from China and overseas.

Digital Signage Summit 2020 - is back despite COVID-19.

DSS 2020 – The Show is the first real hybrid event to merge the best of both worlds. Almost all physical events have been cancelled in 2020 but the desire for information and networking has never been greater. During lockdown, webinars seemed to be the right answer - but since then a new phenomenon has spread around the globe: Zoom fatigue. 

CES 2021 Cancels Physical Event; Will Be Online-Only

The trade show dominoes keep tumbling, with cancellations now stretching into the new year with words that the mammoth CES show set for Las Vegas in January is now going to be an online-only thing.

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.