Full Funnel Activation with OOH in Pakistan
The launch of New Walls ice cream this festive season presented a superior, creamy flavor experience, delighting consumers during the celebration of Eidul-Fitr.
The US and China: Exclusive analysis of the world's two biggest OOH markets set for WOO Global Congress in June
The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in Hong Kong.
WOO President Tom Goddard extends leadership role
World Out of Home Organization President Tom Goddard has agreed to stay on in the role for a further period. Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request.
Member nominations for the WOO Awards 2024 NOMINATIONS CLOSE NEXT WEDNESDAY
The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in Hong Kong on the first full day of Congress - Thursday June 6th. NOMINATIONS CLOSE NEXT WEDNESDAY.
CUENDE enhances the African OOH Industry by offering MetricOOH Quality Score in major cities at no cost.
Daniel Cuende marks a landmark initiative to aid OOH companies, media agencies, and advertisers across the continent
Kamila Mortimer
All of us at the World Out of Home Organization were saddened to learn that one of our old friends passed away recently in a road traffic accident in Bali.
Out of Home is back on track says WOO President Tom Goddard
At the WOO Africa Forum - here are six ways to take on the online challenge...
Top speakers from the Africa region at WOO Africa Forum
It's just 3 days to WOO’s first Africa Forum in Cape Town, South Africa. This Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients.
The World Out of Home Organization names Sponsors for Africa Forum
Hosted in Cape Town from March 11 to 13 this will be a great opportunity to showcase the region and bring together media owners, suppliers, planners, buyers and associations from across Africa.
WOO talk to Moving Walls' Srikanth Ramachandran prior to the Africa Forum
WOO talks to Srikanth Ramachandran of Moving Walls prior to the Africa Forum in Cape Town on March 11th thru 13th 2024. Srikanth shares his thoughts on Digital Transformation, some insights into his business and his thoughts on Moving Walls' expansion.
World Out of Home Organization extends global reach with 13 new members
The World Out of Home Organization is boosting its membership growth with the addition of another 13 organizations, eight of them from the APAC region, three from Europe and one each from the United States and Africa.
Strong female voices to speak at WOO Africa Forum
Savita Mbuli, MD of Growth Media, and Siphosihle Nkosazana Mbuli, one of the leaders of the Black Billboard Owners Alliance, are to present at the World Out of Home Organization Africa Forum in Cape Town, South Africa on March 11-13.
DREAMMEDIA takes over phone booths
DREAMMEDIA wins the exclusive concession of phone booths, from the North to the South of Portugal, thereby reinforcing its national presence in street furniture.
A great opportunity, for a great medium, on a great continent by Tom Goddard, President of the World Out of Home Organization
The World Out of Home Organization is holding its first in-person Regional Forum in Africa for one very good reason: Africa is a great continent and represents a great opportunity for a great medium.
WOO Congress Hong Kong - Just One Week to take advantage of our Earlybird Rates!
The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2024 and beyond.
Speaker Announced: Tim Bleakley Ocean Outdoor Group CEO
Ocean Outdoor CEO Tim Bleakley is joining the line-up of speakers at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa from March 11-13.
Avatar MD Donald Mokgale to give closing speech at World Out of Home Organization’s Africa Forum
Donald Mokgale, Managing Director of the Avatar Media Agency, is to be the closing speaker at the World Out of Home Organization’s first in-person Africa Forum, to be held in Cape Town from March 11-13 2024.
WHAT'S NEXT?: Celebrating 20 Years of DREAMMEDIA, Shaping the Future of Out-of-Home Advertising in Portugal
Last Thursday, January 25th, in the Tejo Room of Altice Arena, Portugal's largest entertainment venue, DREAMMEDIA commemorated two decades of innovation and excellence in Out-of-Home (OOH) advertising with the event "WHAT's NEXT?".
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