The Canadian Out of Home industry has embarked on a roadmap to make better and more effective use of big data with a fresh approach designed to substantiate the powerful impact OOH has always had.
Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization global board. Parry-Okeden is a co-founder of of Executive Channel (ECN).
Talon Outdoor's Adrian Skelton and Rohan Tambyrajah, Chief Strategy Officer PHD Global Business will discuss how developments in data and technology, accelerated by the disruption of a pandemic, have radically reorganized the world of marketing and media.
Jeff Greenspoon President, Global Solutions dentsu International will deliver the Keynote Address at the WOO Global Congress in Toronto from May 25-27.
'Let's Dance - Making Equity, Inclusivity and Diversity happen' is the title of Rickard and Patel's presentation at the World Out of home Organization Global Congress in Toronto from May 25-27.
Please be informed that to enter Canada you will need the correct visa or Electronic Travel Authorization (eTA) well in advance. In addition most foreign nationals need to qualify as a fully vaccinated traveller to travel to Canada.
The three giants of the US Out of Home industry - Lamar, Outfront Media and Clear Channel - are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27.
As the leader of Taiwan's portal website, Yahoo Taiwan DSP initially cooperated with PilotTV to provide a DOOH network across three fields: convenience stores, department stores, and transportation. These DOOH spots accumulated more than 3 million viewers
Ian Heartfield, a founder and Chief Creative Officer of London creative agency New Commercial Arts, is to chair the creative section of the World Out of home Organization's 2022 Awards. These will be announced at the WOO Global Congress in Toronto.
In 'Global OOH, a view from the inside' Ben Milne, Head of Out of Home at global ad network dentsu International, reveals what buyers really think about the medium, the changes they would like to see and how they view OOH's evolving role.
ALOOH President Gabriel Cedrone is to chair the 2022 World Out of Home Organization Annual Awards, the first time they have been presented since Dubai 2019. ALOOH represents the Out of Home industry in Latin America.
The World Out of Home Organization has signed up nine new members, from North America, the Middle East, Africa and Europe. They include media agencies, media owners and OOH service suppliers.
Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the heavyweight speaker line-up for the World Out of Home Organization’s Global Congress in Toronto from May 25-27. Kaplan, a digital expert who helped build a global ad network at Adconion......
Closing Date for the WOO's 2022 Awards extended to Wednesday April 13th. Winners to be announced at the Toronto World Congress on May 25-27.
Gabriel Credrone, the President of ALOOH, which represents the Out of Home industry in Latin America, and CEO and Partner in media owner Grupo Vallas which has a presence in ten countries across the Americas, is joining the World Out of Home Organization.
Lamar Advertising President and Chief Executive Officer Sean Reilly is joining the World Out of Home Organization board. Lamar's operations span the US and Canada with over 350,000 displays.
The EarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on April 1.
Audience measurement is arguably the biggest issue for any medium and the World Out of Home Organization is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27.
