The latest research released by Nielsen shows that China's retail industry continues to recover, showing a U-shaped trend. Impacted by lobal epidemic outbreak, there are changes in consumers' behavior and shopping patterns which pushes brands to innovate
Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board.
World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell
On October 1st 2020 our dearest colleague and friend Salah Henry Asmar passed away. From the moment he had started to work in our company in November 2018 he became an important part of our business.
Since China's 2020 annual Spring Festival travel rush this year, the Chinese tourism market has fallen sharply due to the Covid-19 epidemic.
Flexibility, in particular the ability to act short term, is the key to unlocking ad budgets according to the latest global WOO call among media owners and national associations.
The longest meeting in the history of OOH will bring together the entire outdoor advertising market in Latin America for eight days of permanent connection.
Maite Rodríguez, Clear Channel's General Director of Sales, Marketing and Products, has been appointed President of La FEDE-Aepe, the OOH branch of La FEDE, by the unanimous vote of those attending its plenary meeting held on September 15th.
The longest meeting in the history of OOH will bring together the entire market for outdoor advertising in Latin America for eight days of permanent connection.
Yeation is a self-operated e-commerce brand under NetEase's original life category. Yeation always believes that good things don’t need to be modified and hopes to introduce a new glacier water products to more consumers.
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched.
The World Out of Home Organization’s #OurSecondChance campaign is now running in well over 50 countries worldwide, putting it well on track to be the global Out of Home industry’s biggest-ever campaign.
On August 20th and 21st, "2020 China Outdoor Advertising Forum" hosted by the China Advertising Association was successfully held in Taiyuan, Shanxi.
"We appeal to all our friends in the global Out of Home community - even as we're all still suffering from the pandemic - to donate generously as individuals and companies to the various bodies, including Caritas, helping us get back on our feet."
Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO).
Russian media owners Russ Outdoor, TMG and LBL, supported by the ACAR and NAVC Associations represent Russia in the global Out of Home campaign #OurSecondChance from the The World Out of Home Organization (WOO).
As the summer vacation is approaching, with the gradual release of the COVID-19 epidemic, online education is booming, and all brands are involved in brand marketing competitions for recruiting new students and draining traffic.
