Watch Alight Media's Matthew Dearden lift the lid on Retail Media at WOO Milan
Watch Alight Media Founder and CEO Matthew Dearden lifts the lid on Retail Media at the World Out of Home Organization's Europe Forum in Milan
Unlocking the power of retail media: Watch Tesco UK Retail Media join the WOO Europe Forum in Milan
Tesco, the UK's largest supermarket, is pioneering the growth of retail media with its partner dunnhumby, itself a pioneer in the use of data to power retail growth.
WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH!
Watch Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo present at the recent World Out of Home Organization's Europe forum in Milan.
Dino Burbidge explores effective creative at WOO Milan Forum
Creative consultant Dino Burbidge explored effective Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
WOO President Tom Goddard calls for Classic Out of Home – the medium’s ‘sleeping giant’ - to step up to the revenue plate
Digitisation is driving Out of Home growth, especially in Europe, WOO President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues in Europe from less than 10% of locations.
All digital – all good?! questions Christian Schmalzl in his WOO Forum Keynote speech this week
Over the last years, the growth of Out of Home advertising has out-performed the ad market growth and especially since COVID, the market share of OoH is growing even faster; as the latest public numbers of Ströer as well as Nielsen statistics demonstrate
Surge in new members for World Out of Home Organization
WOO has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media
Why the WOO Europe Forum in Milan is a rallying call for the Out of Home industry
"Creativity is the future of Out of Home," says World Out of Home Organization President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers."
State of the Nation 2024 - WEBINAR
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
Out of Home as entertainment - Ocean's Jesper Albansson and System1's Orlando Wood join WOO Europe Milan Forum
Ocean Outdoor Nordics CMO Jesper Albansson and System1 Chief Innovation Officer Orlando Wood will present at the World Out of Home Organization' forthcoming Europe Forum to be held in Milan from November 4-6.
WOO Europe Forum: Moleskine's Anna Meneguzzo on from OOH to digital impact O-OH!
Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6.
State of the Nation 2024 - WEBINAR Tuesday, October 22nd 1pm (UK) BST
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
Driving results from creativity in Out of Home - Welcome to the WOO Europe Forum in Milan
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is one of the main themes of WOO's European Regional Forum in Milan.
Alight Media's Matthew Dearden to speak on Retail Media at WOO Milan
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.
"Essays for Peace" inspired millions of people on the International Day of Peace
September 23, 2024.- On September 21, on the occasion of the UN International Peace Day, the "Essays for Peace" project was developed worldwide for the first time in digital version, appealing to global solidarity and peace without words, logos or politic
Talon Head of Effectiveness Emily Alcorn joins speaker line-up for Milan Europe Forum
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.
Smart cities as social media networks - Kai-Marcus Thäsler at WOO Milan
Smart cities are much more than advertising opportunities Germany's Kai-Marcus Thäsler Managing Director of Germany's Outdoor Media Association (FAW), will tell delegates at WOO's forthcoming Europe Regional forum to be held in Milan from November 4-6.
Creative consultant Dino Burbidge to explore effective creative at WOO Milan Forum
Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
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