Global OOH is at an inflexion point. The WOO Annual Congress in London, 3-5 June 2026, examines AI, automation, consolidation and creativity with top industry speakers, four strategic pillars and the WOO Global Awards.
OOH is no longer just a media channel. Jawad Hassan, 2PointZero Group, on how data, AI and connectivity are turning Out-of-Home into urban infrastructure.
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in London on 4th June 2026.
WOO Global OOH Audience Measurement Guidelines 2.0 launch and a panel discussion at Congress will bring together representatives from five of the contributing measurement bodies to explore these themes in depth.
OOH remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms.
Creativity will be at the forefront of WOO’s London Congress, which is set to be the largest and most important gathering in WOO’s recent history.
The Out of Home specialist buying model has changed dramatically in recent years with the retreat of the ad holding companies, the increased use of automation in AI-purposed media departments and a new wave of planning and buying independents.
Three leaders of the US-based Out of Home industry are set to join the WOO Annual Congress. They are Sean Reilly, CEO Of Lamar; Nick Brien, CEO of OutFront Media, a form
The leaders of the UK's big three Out of Home media owners - Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Officer Mike Gordon
The question facing every OOH business today is no longer whether sustainability matters - it’s whether you can prove it. As Scope 3 emissions reporting reshapes the advertising landscape, brands and agencies are demanding measurable carbon data
Nominations close in just 5 days. Don't miss your chance to showcase outstanding OOH creativity, leadership, innovation and emerging talent on the global stage at WOO London 2026.
Our 2026 Annual Congress in London is shaping up to be the most important gathering in WOO's recent history...
We've heard from the Out of Home community, and we are officially extending the submission window for the 10th WOO Global Awards! You now have until Tuesday, April 21, 2026, to finalize your entries
Jean-François Decaux, Co-CEO and Chairman of JCDecaux, and eldest son of founder Jean-Claude Decaux, will be the keynote speaker at the World Out of Home Organization's 2026 Annual Congress in London from June 3-5.
As sustainability reporting requirements expand globally, marketing and media activity is increasingly being examined under Scope 3 emissions reporting.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday March 26th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
More than 60 industry leaders from 11 countries across Asia gathered in Shenzhen this March for the OOH Regional Seminar Shenzhen 2026, a regional forum focused on strengthening collaboration on audience measurement, data governance, and industry alignmen
This year's #World Out Of Home Organization Congress in London may be sold out already but there's still time to submit your entry into the prestigious #Creative Awards.
