The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told WOO's Global Congress this week, but needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030. WA
A highlight of Day One, and unexpected on the part of delegates, was a guest appearance from Victor Ivanchenco from Prime in the Ukraine, wrapped in the Ukraine flag which he presented to WOO President Tom Goddard. WATCH PRESENTATION
The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation and Sustainability at its Global Congress in Lisbon, held on June 7-9.
WOO's annual conference starts next Wednesday - June 7th in Lisbon Portugal. Congress includes a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Click below for full details.
Rick Robinson, CEO of PJX Media will present the “The People's Space", A quick-moving and entertaining look at the role of OOH media's impact in the public space.
In a fast-paced digital age, where dynamic content and interactive experiences dominate the advertising landscape, “classic” or “static” out-of-home media continues to hold its place as one of advertising’s most creative and impactful mediums.
WOO has named the shortlists for its Digital Creative and Classic Creative awards, to be presented at its annual Global Congress in Lisbon from June 7-9.
When I first met WOO CEO Tom Goddard at the OAAA Media Conference in Nashville in March, and we spoke about Global Citizen, I had no idea that within two weeks I would be addressing dozens of WOO members on a conference call.
Sustainability will be one of the top items on the agenda at the WOO Global Congress in Lisbon. WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject.
Following the launch of WOO'sGlobal OOH Audience measurement Guidelines at our Toronto Congress last year, we welcome to the platform at our Lisbon Congress three insightful talks about the continuing developments in OOH Audience measurement.
The last time the global Out of Home industry gathered in Europe for annual Congress was back in 2018, in Sorrento when we were known as FEPE International (Federation European Publicite Exterieur) referencing our European roots from foundation in 1959.
The World Out of Home Organization is launching a Future Leaders Delegate Initiative at the 2023 Global Congress in Lisbon, to be held on June 7-9. NOMINATIONS CLOSE ON TUESDAY MAY 16TH
Michael Provenzano, co-founder and CEO Vistar, one of the biggest programmatic marketplaces for Out of Home, has joined the line-up of speakers for the World Out of Home Organization's Global Congress to be held in Lisbon from June 7-9.
The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.
Sky Innovation Coach Dino Burbidge will preview and then present the 2023 World Out of Home Organization Creative Awards at the WOO Global Congress in Lisbon from June 7-9.
Navigating a converging digital world is a pressing issue for digital Out of Home as the medium seeks to take advantage of the exponential growth of omni-channel marketing.
Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress
The OOH industry's digital shift creates exciting opportunities for advertisers to engage audiences in new and innovative ways. Digital sensors, data analytics, and machine learning enable targeted and impactful campaigns...
