Alight Media's Matthew Dearden to speak on Retail Media at WOO Milan
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.
"Essays for Peace" inspired millions of people on the International Day of Peace
September 23, 2024.- On September 21, on the occasion of the UN International Peace Day, the "Essays for Peace" project was developed worldwide for the first time in digital version, appealing to global solidarity and peace without words, logos or politic
Talon Head of Effectiveness Emily Alcorn joins speaker line-up for Milan Europe Forum
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.
Smart cities as social media networks - Kai-Marcus Thäsler at WOO Milan
Smart cities are much more than advertising opportunities Germany's Kai-Marcus Thäsler Managing Director of Germany's Outdoor Media Association (FAW), will tell delegates at WOO's forthcoming Europe Regional forum to be held in Milan from November 4-6.
Creative consultant Dino Burbidge to explore effective creative at WOO Milan Forum
Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
Register now for the WOO Europe Regional Forum in Milan
Registration is now open for the WOO Europe Forum in Milan from November 4-6. Proceedings will start on the Monday night with Welcome drinks at the Forum venue. In addition, we’ll be holding a celebration dinner on the Tuesday evening.
Light Up the World for Peace on International Peace Day
The World Out-of-Home Organization (WOO) is proud to support "Essays for Peace," a powerful global initiative uniting the world through a simple yet evocative symbol: a lit candle.
World Out of Home Organization adds nine new members from three continents
Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.
Indian OOH must take immediate steps to overcome its comparative underperformance says WOO President Tom Goddard
OOH in India has enormous potential but is underperforming on a massive scale compared with APAC and Europe.
Ströer Co-CEO Christian Schmalzl named as keynote speaker for WOO Europe Regional Forum in Milan
Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's forthcoming Europe Regional Forum in Milan. The Forum will be held on November 4-6.
Meituan W Plans to Enter the Lift Media Biz in China
Meituan, the Chinese Internet unicorn, announced on July 11 through its WeChat public account of "Meituan Food Delivery Co-operative City" (literal translation of "美团外卖合作城市") that it is recruiting lift media advertising franchisees.
Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.
WOO heads for Milan for first in-person European Regional Forum - European OOH market on an upswing
WOO is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.
2025 World Out of Home Organization Global Congress heads for Mexico City (Down Mexico Way)
The 2025 World Out of Home Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong.
World Out of Home Organization signs up 15 new members from across the world
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations.
Annual Congress Presentations Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our 2024 Annual Congress in Hong Kong. This represents a great resource for all Delegates and Members.
Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong.
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%
Annual awards announced at WOO Global Congress in Hong Kong
World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress
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