News from WOO - Out of home advertising

World Out of Home Organization brings global OOH industry to Dubai in MENA Forum
World Out of Home Organization brings global OOH industry to Dubai in MENA Forum

The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15-17. WOO President Tom Goddard explains why the event is so important.

Top panel named for WOO MENA Audience Measurement deep dive
Top panel named for WOO MENA Audience Measurement deep dive

The World Out of Home Organization has announced a top Audience Measurement panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.

WOO names OMG MENA’s Elda Choucair as the Day 1 keynote speaker for WOO’s first in-person MENA Regional Forum
WOO names OMG MENA’s Elda Choucair as the Day 1 keynote speaker for WOO’s first in-person MENA Regional Forum

The World Out of Home Organization has named Elda Choucair, CEO of Omnicom Media Group MENA as the first day keynote speaker for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.

China to end COVID quarantine for inbound travelers on Jan. 8, 2023
China to end COVID quarantine for inbound travelers on Jan. 8, 2023

China announced late Monday that travelers will no longer need to quarantine upon arrival on the mainland starting Jan. 8. The changes end the bulk of the most restrictive measures that China had imposed for nearly three years under its zero-Covid policy.

JCDecaux Chief Data Officer François-Xavier Pierrel to Keynote Science of Out of Home Day at WOO MENA Forum.
JCDecaux Chief Data Officer François-Xavier Pierrel to Keynote Science of Out of Home Day at WOO MENA Forum.

JCDecaux chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17

WINNERS: Ipsos Triumphs at the 2022 Research Effectiveness Awards
WINNERS: Ipsos Triumphs at the 2022 Research Effectiveness Awards

The Research Effectiveness Awards are all about identifying outstanding contributions to research that make a notable difference to business and social policy planning performance. Ipsos clinched the coveted award for Technology and Innovation.

World Out of Home Organization creates Global Sustainability Task Force
World Out of Home Organization creates Global Sustainability Task Force

The World Out of Home Organization is creating a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry. The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson.

Rentable from México joins Taggify's pDOOH platform
Rentable from México joins Taggify's pDOOH platform

The advertising company with more than 26 years in the market and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City.

2023 World Out of Home Organization Global Congress set for Lisbon June 7-9
2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Congress includes an opening reception, one and a half days of presentations.

World Out of Home Organization first in-person MENA Regional Forum NOW OPEN FOR REGISTRATION
World Out of Home Organization first in-person MENA Regional Forum NOW OPEN FOR REGISTRATION

WOO's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE. This follows WOO's first post-pandemic in-person Global Congress in Toronto and our first in-Person APAC Forum in Kuala Lumpur in October.

OOH 'Chambers' in Argentina create the ‘Federal OOH Table’
OOH 'Chambers' in Argentina create the ‘Federal OOH Table’

On November 4, a virtual meeting was held in which different chambers of advertising companies dedicated to OOH communication from all over the country participated, and after which it was agreed to create the so-called “Federal OOH Table ”.

Outdoor Media AS is pleased to announce the appointment of Ipsos to deliver the next generation of OOH measurement system in Norway in 2024.
Outdoor Media AS is pleased to announce the appointment of Ipsos to deliver the next generation of OOH measurement system in Norway in 2024.

After a rigorous tender process Outdoor Media AS, the Norwegian Outdoor Media Industry body comprising of Clear Channel, JCDecaux, and Ocean Outdoor has selected Ipsos to build a new set of Out of Home audience metrics for the industry.

World Out of Home Organization confirms dates and location for first in-person MENA Regional Forum
World Out of Home Organization confirms dates and location for first in-person MENA Regional Forum

The World Out of Home Organization's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.

World Out of Home Organization adds nine new members from Asia and Europe
World Out of Home Organization adds nine new members from Asia and Europe

The World Out of Home Organization has signed up nine new members, seven from Asia and two from Europe. Seven are national media owners, one is a national media agency and one is an OOH service provider/supplier.

All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members
All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members

We have now uploaded all the Recordings and PDFs of presentations available from our APAC Forum held in Kuala Lumpur October 11th-13th 2022. This represents a great resource for all Delegates and Members.

The WOO APAC Forum – the Wrap up
The WOO APAC Forum – the Wrap up

World Out of Home Organization APAC Forum celebrated an industry in fine fettle, energetically equipping itself for the future. Last week's APAC Forum in Kuala Lumpur, the first in-person such event in WOO history, was a resounding success.

WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO's Goddard WATCH THE PRESENTATION
WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO's Goddard WATCH THE PRESENTATION

World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week.

World Out of Home President hails WOO's first in -person Regional Forum
World Out of Home President hails WOO's first in -person Regional Forum

"October 11 will be a Red-Letter Day for the World Out of Home Organization and, I hope, the OOH industry across Asia," says WOO President Tom Goddard. "Our APAC Forum will be our first in-person major regional event.