Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH industry, in association with the World Out of Home Organisation (WOO).
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday at 1.00pm (GMT) where the WOO team will be giving an update on WOO Initiatives and Events.
Tom Goddard praised regional OOH media owners for securing 20% of regional Adex (well ahead of other global regions) and the growth of DOOH, heading for 70% of an OOH market set to rise from $1.5bn to $1.8bn this year.
The European Advertising Standards Alliance (EASA) and the International Council for Advertising Self-Regulation (ICAS) presented an exclusive report on advertising self-regulation in Out of Home at the WOO global conference call on January 23rd.
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai.
Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology.
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO). International Speakers Announced
The GCC OOH Industry Summit, the first Out-Of-Home (OOH) industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai. The event is initiated by Seventh Decimal.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday at 1.00pm (GMT) where the WOO team will be giving an update on WOO Initiatives and Events.
The World Out of Home Organization has started 2025 with an influx of 13 new members from different industry sectors and areas of the world. Five of the new members are national media owners, six are OOH service providers/suppliers and two are internation
It's not unusual in recent times, to start a New Year with clouds looming on the global economic horizon, although in 2025 we have, arguably, more than our fair share.
Still confused (or intrigued) by what AI is and how it can be used to boost creativity in OOH? Dino gives a fast-paced and practical overview of how AI is being used for everything from brainstorming and media planning to video generation and creative.
Registration is now open for the WOO Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in
Watch Alight Media Founder and CEO Matthew Dearden lifts the lid on Retail Media at the World Out of Home Organization's Europe Forum in Milan
Tesco, the UK's largest supermarket, is pioneering the growth of retail media with its partner dunnhumby, itself a pioneer in the use of data to power retail growth.
Watch Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo present at the recent World Out of Home Organization's Europe forum in Milan.
Creative consultant Dino Burbidge explored effective Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
Digitisation is driving Out of Home growth, especially in Europe, WOO President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues in Europe from less than 10% of locations.
